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Blog del Dottor Giuseppe Bernoni

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“Before I meet someone for the first time, I send them a link to my profile. I think that—when we meet someone—the entire first meeting (as well as the rest of the relationship) is a confirmation (or correction) of our pre-existing expectations. I send my profile in advance because I think it will establish the right expectationsKitty Mansions Mini Amazon Cat Tree, 60 H. Looking at my LinkedIn profile is a lot like meeting me.” —Artie Isaac (Vistage chair, CEO coach, and  creativity…Continue Reading »

Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out if you start looking for a new job? LinkedIn to the rescue! Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, adjusting a few of your settings, and creating targeted search alerts are a…Continue Reading »

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Pet Carrier Airline Approved Bag Pet Travel Small Dog Cat Puppy Kitten Soft FoldIs posting and/or sharing content on LinkedIn worth the effort? I’m frequently asked this question during my LinkedIn presentations and also when working with individuals in one-on-one LinkedIn consulting sessions. Most questions I can answer with a confident “yes” or “no,” but this one requires a “maybe” or “it depends” answer. I need to ask some follow-up questions to determine if it’s worth it for someone to post and share on LinkedIn. I define “worth…Marine Aquarium LED Lamp Seawater Coral Reef Fish Tank Simulate Sunrise Sunset

LinkedIn has many great features that are very hard to find, and one of the joys of my job is showing my clients how to not only find them but also how to use these features in a strategic and purposeful way. Purigen, 4 L 1 gal.One feature that really amazes most folks is LinkedIn’s Alumni feature that allows you to search for others who have walked the same hallowed halls as you did. You won’t believe the incredible…Continue Reading »


Would you like a to-do list or work plan to help you organize your weekly LinkedIn activities so you have the best chance for success? Well, some of my one-on-one LinkedIn consulting clients have been asking for one, and if you’d like one too, well, it’s your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my recent audiences, and I…Continue Reading »

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NEWS FLASH—LinkedIn has messed with your profile (or will soon). Yes, that’s three times in three years. And although they may look minor, the changes should encourage you to revisit some of your current strategies for the affected areas. Supergate Extra Tall With Small Pet DoorIn summary, all the changes have taken place above the fold (or very close to the fold), which is good news and bad news. The good news is that not much profile real estate has been…Outdoor Dog Kennel Kit Fence Welded Wire Sun Shaded Top Enclosure Steel Cage

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One plus one equals two, right? Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. Current-USA Model A 72 ORBIT IC Accessory Light (Refurbished)There is immense exponential value when the employees and company work together. To help business leaders corral…Continue Reading »

During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile. First, it’s important to identify what the right people would look like—in other words, determine who you actually want to meet. If you’re just not sure who the right people are, check out my article Is Your LinkedIn Network Made Up of the Right People?…Continue Reading »

Dechra DermaLyte Shampoo for Cats and Dogs Sample Box 60 CountWhat are the best LinkedIn strategies to find a great job, whether you’re openly looking for a job or flying under the radar so your boss doesn’t find out? I addressed this question when I wrote the 19th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. This new version includes updated screenshots, revised content, and a brand new chapter about…Continue Reading »

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Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That’s why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account. Meow Town ZW987125 Windsor Cat Litter Bench NEWHere are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent. 1.  Create Search Alerts for Advanced People Searches. This is like having…Atlantic TidalWave 9000 GPH Asynchronous Pond & Waterfall Pump MAKE OFFER

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